Published by Kerry on 08 Dec 2010

How to hack your social media strategy

social_media

A few weeks ago, John Kenyon,   social media guru, shared with us an arsenal of tips on how to improve our communication channels. We’d like to share a few key points and recommend him for any organization looking to ‘hack their strategy’. › Continue reading…

    

Published by Working Wikily on 30 Nov 2010

What are the ‘bright spots’ that could transform citizen engagement?

Switch Book

The Monitor Institute’s Diana Scearce recently wrote a piece inspired by ‘Switch’ a fantastic book by Chip and Dan Heath. We wanted to share it with you here on our blog. They are asking for your help in identifying civic engagement bright spots. Do you have something to share? › Continue reading…

    

Published by Angus on 15 Mar 2010

Great reads on Community Building (March 15)

Building Community

Following Amy Sample Ward’s example over at Version on NPTech, we’re going to start sharing some of our favorite posts from around the web on the subjects of community building and how nonprofits using social media. Enjoy. › Continue reading… 

    

Published by Angus on 08 Mar 2010

Use Niche Networks to Spread Your Message

Bullseye

Is your organization using niche networks as part of its social media strategy? If not, you may be losing out on a useful tool. But before you get started make sure you have enough bandwidth to take on a new effort. › Continue reading…

    

Published by Kerry on 04 Nov 2009

Joe Solomon on the collaborative frontlines of Climate Change

350 Girl

The climate change movement has been gaining momentum in recent months. We’ve felt it building at organizations like 350.org in preparation for the major UN Climate Change conference in Copenhagen this December. We had a call with social media coordinator Joe Solomon of 350.org to get a sense of what it’s like to be in the middle of it all, and his thoughts on how to effectively network for a cause. › Continue reading…

    

Published by Angus on 06 Oct 2009

Six reasons to use embeddable media

Maybe you should be making better use of web services like YouTube, Slideshare, and Flickr. Here we share what makes these services so valuable as a complement to your own web publishing efforts, be they a website or a blog, and how they will enhance your social media efforts. › Continue reading…

    

Published by Angus on 22 Sep 2009

Don’t over invest in your website

Social Media Icons

Let’s face it, it’s easy for a nonprofit to get seduced by the latest web technology and distracted from their actual mission. This is even more the case with open source tools like Joomla!, Drupal, and Plone that promise free social websites at the touch of a button. What many people don’t realize is the cost of customizing some of these so-called free tools often runs around $40,000 in consultant fees and staff time. On top of that you are saddled with ongoing maintenance and hosting costs. Running your own souped-up website appeals to many because it implies control and ownership. But does this really help you in today’s social web? Here is a checklist to review before you take the plunge. › Continue reading…

 

    

Published by Angus on 21 Sep 2009

Do you have the right mindset for social media?

The folks over at The Monitor Institute have been working with The Packard Foundation to explore this question. Their conclusion? Don’t worry so much about the social media tools and instead realize that you are building a social network. To do that you need a ‘networked mindset’ characterized by ‘openness, transparency, decentralized decision-making, and distributed action’. We encourage you to read the full paper ‘Working Wikily 2.0′ but here is a summary of the more important points for people working in the social sector. › Continue reading…

    

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