Is your organization using niche networks as part of its social media strategy? If not, you may be losing out on a useful tool. But before you get started make sure you have enough bandwidth to take on a new effort. › Continue reading…

Car wrapping can take outreach to a new level while driving home new connections. Here’s an idea that’s definitely not preaching to the choir. › Continue reading…

Jennifer Ruwart, Global Program Director of WorldPulse recently sat down with us to talk about her new program Voices of our Future. Together with the Press Institute, the OpEd Project, and the Empowerment Institute, Jennifer is creating a network of 30 emerging leaders who will harness the power of web 2.0 to broadcast social change news from the frontlines of some of the most forgotten communities in the world. › Continue reading…

Maybe you should be making better use of web services like YouTube, Slideshare, and Flickr. Here we share what makes these services so valuable as a complement to your own web publishing efforts, be they a website or a blog, and how they will enhance your social media efforts. › Continue reading…

When Theresa Williamson, Executive Director of Catalytic Communities, was searching for a place to build her online community, she turned to WiserEarth. Now with three free WiserEarth Groups (Portuguese, Spanish and English) that work alongside CatComm’s own website, the organization can direct more of its energy on helping Brazilian favela communities. › Continue reading…

Let’s face it, it’s easy for a nonprofit to get seduced by the latest web technology and distracted from their actual mission. This is even more the case with open source tools like Joomla!, Drupal, and Plone that promise free social websites at the touch of a button. What many people don’t realize is the cost of customizing some of these so-called free tools often runs around $40,000 in consultant fees and staff time. On top of that you are saddled with ongoing maintenance and hosting costs. Running your own souped-up website appeals to many because it implies control and ownership. But does this really help you in today’s social web? Here is a checklist to review before you take the plunge. › Continue reading…

We have been spending a lot of time understanding the ins and outs of webinars. In particular how to run them and what tools to use. Recently we attended a great ‘webinar on webinars’ held by George Kao, a WiserEarth community member. Here we share some of his and our best insights. › Continue reading…

This month’s Net2 Think Tank question is: How do real-world (offline) events fit into social media conversations and campaigns? Joe Solomon’s response highlights research he has been doing around offline events for WiserEarth.org. Joe is active in the social justice and environmental world and runs his own social media strategy firm. › Continue reading…