WiserEarth Editors
Collaboration in serving the greater WiserEarth community
As active community members, we would like to make this group into a gathering point where we can work together to transform WiserEarth.org into an effective platform of support for the global community of concerned citizens and organizations who are working to create a more just and sustainable world. ...learn more
GROUP DETAILS
Created: Nov 20, 2007
Updated: Nov 22, 2009
Membership: Invitation Only
Semi-Private
Jay Kilby
webuyitgreen
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About
My name is Jay Kilby, and I am the creator and owner of WeBuyItGreen, which is located in Redmond, Washington. I received a doctorate from The University of Chicago in 1991 (seems eons ago now) and have since led a career in teaching.
The purpose of WeBuyItGreen is to help create a greener, more socially responsible world. One way to do that is to consume less. However, when we do buy, it is important to buy the right things. Through our Green and Fair Trade Directory, we provide ethical consumers with an opportunity to comparison shop for eco-friendly and fair trade products, requiring merchants who list products on our site to provide specific information about what makes them green or socially responsible. We also help the well-intentioned consumer to become well-informed by doing research for them. Our Eco-Library strives to provide concise, reliable information and resources that will help consumers make the right choices. See our Meaning of Green page for more information about what we mean by an eco-friendly or socially responsible product.
At WeBuyItGreen, we recognize the power of the marketplace. Our goal is to harness this power by giving the socially responsible consumer the communication and information tools needed to make choices that are better for all of us.