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Created: May 16, 2008
Updated: May 17, 2008

lutz

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User Info 

Address: Berlin
Germany
I Speak: german, english
I Am: Social Entrepreneur
Member Since: May 16, 2008
Local Time: Thu Jul 24 15:48:58

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About

I believe that you are what you do. Therefore I strive to put my professional abilities and experience to work in enterprises that increase the quality of life of my fellow humans.

 

After living in the US for 16 years I returned to Germany in 2003 and now live in Berlin - the most exciting city in Europe today.

 

I am a founder and CEO at City Yoga GmbH (www.cityyogaberlin.com), which operates Berlin's busiest yoga center.

I am also a founder at YogaTag Inc., a new social network and business platform for the worldwide yoga community, launching in June of 2008 at www.yogatag.com

PROFESSIONALLY, I have 14 years of international experience in product management, marketing and operations in technology distribution, IT services, brand development and e-business. I have worked in environments ranging from start-ups to a $20B global corporation. My strength and passion is 'brand focused product management' - aligning product functionality, interface, business processes and product marketing to create customer experiences that build positive brand awareness and loyalty. I used to do this for other people and their products and am now thrilled to now do it for companies that I am personally invested in: City Yoga GmbH in Berlin and YogaTag Inc. out of California.

 

Specialties:

Brand Identity Development, Operations Management, Community Development and Marketing, Social Network Design and Development


PERSONALLY, I am a spiritual yuppie, who embraces life in the present moment. I enjoy almost each day and love to hang around with those who do the same, preferably over good food and wine. I keep myself sane and evolving with my Anusara yoga practice and have a weakness for good technology. I am blessed with two breathtaking women in my life, one of which is now 18 month old. None of my friends are alike, much less like me. It's all good.

 

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