The Heritage Institute
Educating for Humanity & the World We Want
The Heritage Institute serves educators and community members to connect, communicate and co-create the world we want through progressive education programs. A listing of upcoming events, workshops, curriculum and networking opportunities will be available around environmental sustainability, social justice and spiritual fulfillment topics. A complete cont ...learn more
GROUP DETAILS
Created: Nov 06, 2007
Updated: Nov 17, 2009
Membership: Open
Semi-Private
Paul Smith
paulsmith
User Info
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Network [List] · [Visualize]
Connected with 2 organizations
Connected with 9 people
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Connected with 0 resources
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Connected with 0 jobs
Connected with 2 events
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Areas of Focus
Ecotourism
(2124 people) | Community Participation
(3633 people) | Consumption and Green Consumers
(2200 people) | Sustainability Education
(4205 people) | Green Schools
(2366 people) | Natural Capitalism
(2462 people) | Business Firm and Organization Sustainability
(3023 people) | Social Entrepreneurship
(3671 people) | Sustainable Materials
(2035 people)
About
Thanks for reading, I'm glad to be a part of such an engaged, passionate community. Below you'll find a brief summation of me, and then a longer version, should you care to know. There's lots more to me, please feel free to say hello and find out more, I'd love to know about you and what you're up to!
The thumbnail sketch:
I'm a green business blogger at Ecopreneurist and Triple Pundit, a sustainable business consultant with an MBA in Sustainable Management, a degree in Advertising, diverse experience at a green products provider, 8 years experience founding and running an association, 10 years running and managing an on site corporate massage provider business.
Extended version:
I help forge truly sustainable businesses at GreenSmith Consulting. I am a "green Swiss army knife", with a range of skills available to support the needs of my clients. For both existing companies wanting to push the needle greener, and startups needing help effectively and authentically getting the message out and navigating the considerations involved, we can help.
Getting an MBA in Sustainable Management from Presidio considerably strengthened my business skills, helping make me attuned to how to do business in a way that's more profitable, well managed, and ecologically sound. I see possibilities where others don't. I make connections that others haven't yet. I help people to see them, and know how to best take advantage of them.
My overarching talent is "bottom lining" complex ideas, in a way that is understandable and accessible to a variety of audiences, internal and external to a company. After all, if you have the greatest idea/product/service ever, and your staff or customers don't see the relevance to them, it doesn't really matter, does it?
Bolstering the human capital part of the equation is 10 years that I ran Traveling Massage, a successful private and corporate on site business. In doing so, I've interacted with 1000s of people from all walks of life, which developed keen insight on what makes people tick, and how to bring out their potential, whether an employee or a customer.
I also managed the near impossible, creating a successful fulcrum point for Bay Area holistic practitioners, Bliss Association. From this, I developed a knack for creating, organizing, and inspiring a disperate group of stakeholders.
Useful in many areas, I'd say.
~~~
What I do best
Copywriting - Chad Upham, the founder of Covive, put it best, "Copy writing that engages on an emotional level without sacrificing critical details. Headlines, images and captions crafted to tell the whole story in a cohesive brand voice. I would hire this team for any branding or marketing project. Period."
Resource Mining - I have a knack for finding just the right tool, resource, person to do what you need done, and connecting the dots between them to most effectively do it.
Branding/Marketing - From researching the market, your customers and your future customers, to knowing how best to present to them in a way that's cohesive, engaging, and memorable, I'm there for you.
As mentioned above, there's lots more to know, please be in touch if you'd like to know more.
The thumbnail sketch:
I'm a green business blogger at Ecopreneurist and Triple Pundit, a sustainable business consultant with an MBA in Sustainable Management, a degree in Advertising, diverse experience at a green products provider, 8 years experience founding and running an association, 10 years running and managing an on site corporate massage provider business.
Extended version:
I help forge truly sustainable businesses at GreenSmith Consulting. I am a "green Swiss army knife", with a range of skills available to support the needs of my clients. For both existing companies wanting to push the needle greener, and startups needing help effectively and authentically getting the message out and navigating the considerations involved, we can help.
Getting an MBA in Sustainable Management from Presidio considerably strengthened my business skills, helping make me attuned to how to do business in a way that's more profitable, well managed, and ecologically sound. I see possibilities where others don't. I make connections that others haven't yet. I help people to see them, and know how to best take advantage of them.
My overarching talent is "bottom lining" complex ideas, in a way that is understandable and accessible to a variety of audiences, internal and external to a company. After all, if you have the greatest idea/product/service ever, and your staff or customers don't see the relevance to them, it doesn't really matter, does it?
Bolstering the human capital part of the equation is 10 years that I ran Traveling Massage, a successful private and corporate on site business. In doing so, I've interacted with 1000s of people from all walks of life, which developed keen insight on what makes people tick, and how to bring out their potential, whether an employee or a customer.
I also managed the near impossible, creating a successful fulcrum point for Bay Area holistic practitioners, Bliss Association. From this, I developed a knack for creating, organizing, and inspiring a disperate group of stakeholders.
Useful in many areas, I'd say.
~~~
What I do best
Copywriting - Chad Upham, the founder of Covive, put it best, "Copy writing that engages on an emotional level without sacrificing critical details. Headlines, images and captions crafted to tell the whole story in a cohesive brand voice. I would hire this team for any branding or marketing project. Period."
Resource Mining - I have a knack for finding just the right tool, resource, person to do what you need done, and connecting the dots between them to most effectively do it.
Branding/Marketing - From researching the market, your customers and your future customers, to knowing how best to present to them in a way that's cohesive, engaging, and memorable, I'm there for you.
As mentioned above, there's lots more to know, please be in touch if you'd like to know more.