My calling in life relates to puncturing the pervading Twilight Zone bubble of industrial surreality – or should I say virtuality? My writing is a gesture toward updating, for our New Gilded Age, the ancient Chinese imperial dynastic ceremony called the rectification of names.

It is difficult to get a man to understand something when his salary depends on his not understanding it.
  — Upton Sinclair, without imputation of bad faith or commodity cynicism

I seek to help people to wake up and grow up – an unwelcome mission in any quarter, when taken for patronizing. Rattling cages of attachment to our cultural "givens", all the banal abominations hiding in plain sight, seems to me an answer to the urgency of wakening from the corporatist money trance, breaking our expedient boilerplate Faustian pacts, to bring online our atrophied prefrontal faculties. Flaccid industrial egos of any ideological stripe are my nemesis, so my most skillful life-serving subterfuge is to evoke the latent human being.

My passion is to help pioneer the systemic cure for morbid obesity of mind and spirit.

Evolve!