World Wide Water Commons

Hi Eric,

I am interested in finding out about any employment opportunities with EM America.  I have experience in the development of marketing/sales of microbial inoculants in retail lawn and garden centers and niche markets such as green roofs and golf courses.  I have included my resume below and would appreciate hearing back from you.

Thank you,

Diane Lasek

                                DIANE LASEK

674 Wendan Drive                                                                                        678-662-5969

Decatur, GA 30033                                                                                      diane.lasek@gmail.com                                                        

SALES & MARKETING EXECUTIVE

Dynamic professional with exceptional achievement in marketing, sales, project management and production.  Experienced in complex multi-faceted projects that exceeded client’s objectives.  Twenty plus years experience in business development, branding and strategic marketing and sales with Fortune 500 and privately-held companies.  Widely recognized for success in driving aggressive growth for companies.

AREAS OF EXPERTISE

•           Ability to think "big-picture" across industries to identify emerging trends that may be exploited to drive growth.

•           Solid experience building go-to-market plans, and then driving the results through to implementation. Strong communication, presentation and organizational skills.

•           Good client service and people skills with account management experience.  Track record of developing, negotiating, and maintaining relationships with external partners/vendors.  Ability to work across multiple internal groups to help implement new concepts and ideas.

•           Proficient skills in digital media; including video production, working with web developers, graphic designers, and developing content and creative updates for corporate websites and optimizing sites for search engines.  Cultivate and manage media relationships in-person and digitally through PRWEB.

CAREER EXPERIENCE

MARKETING EXECUTIVE – CIRCLE ORGANICS                                     2008 - 2009

Created all marketing and sales initiatives for a start-up company in a hot and growing new sector –“Organics”.  Developed and drove business growth through a thorough analysis of market sectors and planned strategies to place our new unique product line.  Managed  merchandising product development from concept to finished products and formulated pricing structures.   Implemented these strategies to penetrate the US lawn and garden retail and wholesale markets.  Worked with the top US lawn and garden distributors.  Also worked to move our products into additional markets such as Nursery and Landscape, Organic Farms, Municipal and Academic Grounds, Sports Turf, and Green Roofs.  Created a successful company presence by establishing a searchable website, writing press releases and articles for trade publications, and producing supporting sales materials which communicated the value proposition and competitive differentiators.   Managed participation in tradeshows, association meetings, sponsorships and conferences.  Maximized exposure for our company digitally through web business portals, social media, and blogs relevant to each market sector.  

MARKETING EXECUTIVE – ARBORGUARD TREE SPECIALISTS    2006 - 2008            

Penetrated previously untapped market sectors which helped to increase monthly billings by

over 75%, through the introduction of new organic product offerings and developing our digital presence, creating advertising/promotional campaigns, writing press releases and trade articles, involvement in tradeshows, associations, sponsorship, direct mail, email campaigns, and producing an e-newsletter.  Branded the company as environmentally friendly and created valuable publicity for this, garnering several awards for this endeavor.   Redesigned and optimized company’s website for more searchable rankings.

MARKETING AND SALES CONSULTANT                                                1998 - 2005   

Implemented marketing and sales projects for various corporate clients.  Responsibilities included market research for new business development, managing media placement, and promotions.   Managed sponsorships, event planning, licensing, trademark registration, sales, distribution, contracts administration, database management, and sales forecasting.  Experienced in producing materials for print, broadcast and online media.  Wrote and edited collateral materials and developed content for the web.  Hosted numerous hospitality events for clients and represented companies at national conventions, conferences and tradeshows.

                                                                                                                         1998 - 2005 Consulted with: Turner Broadcasting, Time Warner, CNN, PBS, CARE, Environmental NewsTrust, Warner Home Video, Rhino Records, Bullfrog Films, Riddle & Associates, Glen Lau Productions, and independent producers.

TURNER BROADCASTING SYSTEM, ATLANTA, GA                               1984 - 1997       Executive responsible for marketing and sales of the Turner Library to the broadcast television and specialty cable arenas, with an emphasis on syndication.  Annual multi-million dollar producer in sales.

•           Assembled a department and developed long-term strategic marketing plans to implement Turner’s sales strategy.  Interacted with top level executive management on a day-to-day basis.  Interfaced with Accounting, Legal, Contracts and Advertising Departments.  Created new sales initiatives and established additional revenue streams by setting up distribution channels for television stations. 

•           Properties represented: CNN Headline News, over 5000 films in the MGM, RKO & Warner Film Libraries, National Geographic, Audubon and Cousteau Specials. Sold to Affiliates, PBS, APT, Discovery and Learning Channels and The Golf Channel. 

Manager CNN Syndicated AD Sales (1983-1986) Instrumental in creating a department for the purpose of handling all facets of CNN Headline News Advertising to over 300 television broadcast affiliates.  Managed a staff of eight employees.  Increased operational effectiveness and controlled over $24 million in billings.

                                                                EDUCATION

University of North Carolina, Wilmington B.A. - Communications, August 1983

Paralegal Certificate-Emory University 2005

Affiliations and Interests: American Marketing Association-Atlanta Chapter, Constant Contact seminars, SEO webinars, Social Media webinars, MIT Forum Atlanta, Inventors Associates of Georgia, Environmental Educator-Atlanta Botanical Gardens, Georgia Herbalists Guild

Computer: Microsoft Office Suite, working knowledge of graphics programs

References: Available upon request