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Such as radio soap operas, environmental publishing, web blogs, puppet shows, door-to-door canvassing, tree sitting, and protest marches. This is a large category that involves many different efforts to raise awareness about conservation issues in specific stakeholder groups and the general public. There is a grey area between general awareness campaigns which belong in this category versus campaigns to enact specific legislation which belong in Law and Policy. Many mainstream conservation organizations do not use the more disruptive and illegal forms of moral confrontation -- inclusion of them in an effort to make this taxonomy comprehensive should by no means constitute an endorsement of them.

This category is part of a standard classification of ‘Conservation Actions’ edited by the World Conservation Union (IUCN) and in use by all major biodiversity conservation organizations such as The Nature Conservancy, Birdlife International, Wildlife Conservation Society, and World Wildlife Fund. For a detailed description of the classification please go here. To search for solutions, service providers, consultants, practitioners, and funders related to this conservation action use the Conservation Pages.