The book focuses on branding, and often makes connections with the anti-globalization movement. Throughout the four parts (No Space, No Choice, No Jobs, and No Logo), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. She pays special attention to the deeds (and alleged misdeeds) of Nike, The Gap, McDonalds, Shell, and Microsoft and their lawyers, contractors, and advertising agencies. Many of the ideas in Klein's book derive from the influence of the Situationists, an art/political group founded in the late 1950s.