This is another excellent piece on social entrepreneurship from the conceptor of the Cradle-to-Cradle design methodology, William McDonough. He writes on this subject emphasizing the ecological side of social entrepreneurship. A must read if one wishes to have a complete view of the potential of this entrepreneurship model to solve our social and environmental problems.

A quotation from the article:

"Instead of old-school capitalism's narrow focus on the bottom line, which typically shrinks business activity into short-term profit making, social entrepreneurs are cost-effectively creating ecological, social and economic revenue, both in the short-term and for future generations. In doing so, they are beginning the work of building a truly regenerative economy whose benefits are shared by all."