| The Promise of Nylon 6 - BASF |
| by William McDonough and Michael Braungart |
| green@work, January-February 2002 |
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| "The
systematic approach of the eco-effective design protocol extends to the
development of the systems and logistics for the reclamation of
technical materials. BASF's nylon 6 recycling program is a good start. " |
| Read article. >> |
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Transforming the Textile Industry - Victor Innovatex
by William McDonough and Michael Braungart
green@work, May-June 2002
"Melding Victor's heritage as a lean manufacturer to an increasingly strong interest in new technologies and environmental responsibility, [Company President Alain] Duval staked the company's future on an ethic of innovation within a well-defined market niche.
"His bet paid off. Victor has not only survived the economic crisis in the textile industry, it has flourished, continuing to prosper while becoming a recognized industry leader in ecologically sound design."
Read Article. >> |
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| Restoring the Industrial Landscape - Ford |
| by William McDonough and Michael Braungart |
| green@work, September-October 2002 |
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| "What
does it take to support and celebrate life on an industrial site? In
1999, that's the question Ford Motor Company, William McDonough +
Partners, and MBDC asked as we began working together on the $2 billion
restoration of Ford's 1,100-acre Rouge River manufacturing complex in
Dearborn, Michigan." |
| Read article. >> |
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The Anatomy of a Transformation - Herman Miller
by William McDonough and Michael Braungart
green@work, March-April 2002
"The
story of Herman Miller's 'journey to sustainability' is an especially
good example of the step-by-step process of integrating ecologically
intelligent design into business practice. From hiring dedicated staff
to pursue a new design protocol to engaging its supply chain in
materials assessment, the Michigan-based furniture company is modeling
a comprehensive, long-term commitment to sustaining industry.
Read article. >>
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| From Inspiration to Innovation - Nike |
| by William McDonough and Michael Braungart |
| green@work, July-August 2002 |
| "'We
had come to see that our customers' health and our own ability to
compete are inseparable from the health of the environment,' said Darcy
Winslow, one of the early leaders of the sustainability movement within
the company. Product innovation and performance remained Nike's first
priority, she said, 'but our sense of design excellence had expanded to
include a commitment to ecological intelligence, to fully understanding
the impacts of our products on the natural world.'" |
| Read Article. >> |
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