Created: Jun 06, 2007
Updated: Jan 28, 2008
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FreePledge: Turn online shopping into charitable act

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Type: Website, Blog or Other Internet Resource
Website: www.freepledge.com
Date published: Wed, Jun 06, 2007
Keywords: fundraising, donation, online shopping, charity, nonprofit organization, gifts, donors, social responsibility, technology, innovation
Country: United States
Scale of activity: National

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FreePledge (www.freepledge.com) turns every day online shopping into charitable acts, providing nonprofits with an innovative way to raise funds, empowering customers to support their nonprofits at no cost and helping retailers build a social responsible brand.

FreePledge enables consumers to shop online from prominent retailers, including amazon.com, Best Buy, Overstock,com, Target, to pay the normal prices, and to have a percentage of their purchases donated to nonprofits of their choice at no cost to them. FreePledge hands over to the nonprofits a large portion of retailer commissions that are essentially marketing expenses.

Benefits to nonprofits:

  • Set up a branded online store with over 175 retailers and travel agencies, with no cost and no maintenance
  • Create a new, painless way for staff, board members, volunteers, supporters, and beneficiaries to contribute
  • Increase supporter awareness and reach new constituents and turn them into repeat benefactors

Benefits to Shoppers:

  • Turn the guilty pleasures of shopping into charitable acts
  • Support favorite causes without spending a cent or any obligation
  • Enjoy an engaging and rewarding online experience

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