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Created: Feb 11, 2008
Updated: Nov 27, 2009
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Six ways to make Web 2.0 work
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Article from the McKinsey Quarterly noting that: "Web 2.0 tools present a vast array of opportunities—for companies that know how to use them." Useful lessons that can be applied to the social sector.
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Flag comment for removal angusparker 9 months ago
@ Amy, yes I know that book. I'll put it up as a resource (see here) on WiserEarth. Thanks.
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This looks like a great reference. I found another one that might be interesting to people. It's the book "Groundswell: Winning in a world tranformed by social technologies" by Li and Bernard. It's a marketing book, but very useful.
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