Change SF

Collaborative Community Development

Change SF is geared toward manifesting change as part of everyone's every day lives. To explore the possibility of a sustainable future in the city of San Francisco. Our objective is to utilize collective intelligence and collective action to create the future environment we envision.

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Created: Jan 09, 2009

Updated: Nov 15, 2009

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Created: Jan 07, 2008
Updated: Jun 30, 2008
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Designing the Future, an interview with William McDonough by Anne Underwood

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Type: Article
 
Website: http://www.newsweek.com/id/520...
 
Publisher: Newsweek Magazine
 
Date published: Mon, Jan 07, 2008
 
Keywords: The next industrial revolution, cradle to cradle design, hannover principles, sustainable production
 

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Imagine buildings that generate more energy than they consume and factories whose waste water is clean enough to drink. William McDonough has accomplished these tasks and more.

Architect, industrial designer and founder of McDonough Braungart Design Chemistry in Charlottesville, Va., he's not your traditional environmentalist. Others may expend their energy fighting for stricter environmental regulations and repeating the mantra "reduce, reuse, recycle." McDonough's vision for the future includes factories so safe they need no regulation, and novel, safe materials that can be totally reprocessed into new goods, so there's no reason to scale back consumption (or lose jobs).

In short, he wants to overhaul the Industrial Revolution--which would sound crazy if he weren't working with Fortune 500 companies and the government of China to make it happen. The recipient of two U.S. presidential honors and the National Design Award, McDonough is the former dean of architecture at the University of Virginia and co-chair of the China-U.S. Center for Sustainable Development. He spoke in New York recently with NEWSWEEK's Anne Underwood.


Click here to read the interview.

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