The Meatrix Films
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When The Meatrix launched in November 2003, the viral film broke new ground in online grassroots advocacy, creating a unique vehicle by which to educate, entertain and motivate people to create change. The Meatrix has been translated into more than 30 languages and is now the most successful online advocacy film ever with well over 15 million viewers worldwide.The Meatrix is a four-minute online animation that spoofs The Matrix movies while educating viewers about the problems with factory farming and today's meat and dairy supplies. The film is a humorous and creative satire that uses pop culture and entertainment to educate viewers about the food they eat and where it comes from. The film features three superhero farm animals including Leo, the young pig who wonders if he is "the one", Chickity, the feathered family farm defender, and Moopheus, the trench-coat-clad cow with a passion for green pastures.


