350 - South America

350 in South America!

350 is the red line for human beings, the most important number on the planet. The most recent science tells us that unless we can reduce the amount of carbon dioxide in the atmosphere to 350 parts per million, we will cause huge and irreversible damage to the earth.   But solutions exist. All around the world, a movement is building to take on the climate c ...learn more

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Created: Mar 26, 2007
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The Meatrix Films

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Type: Video
 
Website: http://www.themeatrix.com
 
Publisher: Sustainable Table and Free Range Studios
 
Date published: Sun, Mar 26, 2006
 
Keywords: global beef industry, meat, factory farms, cattle, livestock
 
Country: .Global
 
Scale of activity: 2
 

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Med_mooWhen The Meatrix launched in November 2003, the viral film broke new ground in online grassroots advocacy, creating a unique vehicle by which to educate, entertain and motivate people to create change. The Meatrix has been translated into more than 30 languages and is now the most successful online advocacy film ever with well over 15 million viewers worldwide.

The Meatrix is a four-minute online animation that spoofs The Matrix movies while educating viewers about the problems with factory farming and today's meat and dairy supplies. The film is a humorous and creative satire that uses pop culture and entertainment to educate viewers about the food they eat and where it comes from. The film features three superhero farm animals including Leo, the young pig who wonders if he is "the one", Chickity, the feathered family farm defender, and Moopheus, the trench-coat-clad cow with a passion for green pastures.

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