Created: Jul 27, 2007
Updated: Mar 27, 2008
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Blackle: The Energy-Efficient Google

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Type: Website, Blog or Other Internet Resource
Website: www.blackle.com
Author: Google
Date published: Fri, Jul 27, 2007
Country: .Global
Scale of activity: Global

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Here’s a great example of “every little bit counts: Nicknamed the Black Google, Blackle was created as a more energy-efficient version of the white-paged Google. The site comes in response to a blog post in January written by Mark Ontkush, a frequent contributor to Treehugger, entitled “Black Google Would Save 750 Megawatt-hours a Year.” The estimate is based on the difference in average watts it takes to display a white web page versus a black web page, essentially 74 to 59, and weighs it against how many times people “Google” something in a day (roughly 200 million hits).

While the technicians over at Google haven’t necessarily taken notice, the people at heap media decided to produce their own response to the article, by creating Blackle, believing even the smallest in energy savings add up.

And how can you contribute to the new black Google revolution? By simply setting Blackle as your homepage of course, and using it as your primary search engine, and by spreading the word. Who knows, you might even find the black to be more soothing to your eyes, especially during those late night sessions when you are burning the midnight oil.

Others have caught on and have started additional black online searches, including the one below. All claim to do the same thing, save energy. If every little bit helps, then why not make the leap to a different color, it’s only a search engine after all.


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