California Earth Week 2008
A resource for everyone involved in a CA Earth Week Event
This group is a place to collaborate for a unified, fun & successful Earth Week in California. Hundreds of schools throughout the state are hosting events April 19th - 25th, and there are exciting happenings at other venues as well. Please share your Earth Week event in this space and let others see what your group/organization is doing to promote enviro ...learn more
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Created: Apr 02, 2008
Updated: Jun 07, 2009
Membership: Open
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Natural Capitalism: Creating the Next Industrial Revolution
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"Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital - natural resources and ecological systems that provide life-support services - is in decline and relatively expensive. The next Industrial Revolution, like the first one, will be a response to changing patterns of scarcity. It will create upheaval, but more importantly, it will create opportunities. Business must adjust to these new realities. Innovative companies are already doing just that. They're profiting and gaining decisive competitive advantage - and their leaders and employees are feeling better about what they do, too. They're in the vanguard of a new business model: natural capitalism."
Comments (1 - 2 of 2)
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Flag comment for removal GoodLifeGathering 11 months ago
Those who successfully earn a living using telecommuting are the "experts" on this issue. Busy lot to get comments from, though.
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On a conceptual level it is not difficult to get agreement on the positive potential for changes implied in this topic. You can see how business is now using "green marketing" to take advantage of the concept. But on a day to day basis changing the habits of organizations is a challange.
The lack of trust by management of many, many organizations in all sectors of government, education and business has hampered significant adoption of telecommuting, flex time and virtual working, when in fact reduction of commuting by 1/2 would have a huge impact on energy consumption, carbon emissions and quality of life. More than all the windmills combined, I would expect.
The technology is already in place - but the organizational changes will require a tranformation of attitude among speadsheet modelers, real change in thinking at the top (including rethinking compensation models) and embracing levels of transparency at all levels of the organization that some will find threatening.
I have some case study examples if this is of interest or is approporiate to this topic. |
