Concept & Philosophy:
Shwing! is a Los Angeles-based progressive world arts and cultures web portal and search directory.

Our goal is to promote diversity, global arts, cultures, awareness and understanding; and to inspire social change by providing a platform for people across the globe to communicate and exchange ideas.

We love Gandhi and Mother Teresa, but we have not taken a vow of poverty. We are marrying creativity with commerce; and culture with community; while donating a portion of profits to worthwhile causes.

Shwing welcomes all "people for change" who view artistic and cultural exchange as paths to understanding and tolerance.
We embrace your participation in creating an ever-evolving community that is vibrant, educational and fun.

Shwing succeeds because of active participation by users like you. Join us! We hope you will share your ideas, art and writing with Shwing's open-minded community.

The Shwing! Name:
Pronunciation: sh-weengh!

"Shwing" is a made-up word. We like to say it means everything and nothing. Shwing signifies that words are powerful things; but that language should unify and not tear us apart. As much as Shwing is about movement and change, it is about coming together and acceptance. It is about die-hard idealism, humor, inclusion, individuality, awareness and consciousness.

Shwing! = People for Change.