January 2007 - This study finds that a comprehensive effort to promote efficiency and other cost-saving demand reduction measures can meet Texas' electricity needs more reliably, at a lower cost and at a tremendous net economic benefit compared to building a new fleet of expensive and heavily polluting power plants. Over the next 15 years, boosting markets for more efficient products, lighting, cooling, heating and industrial processes can eliminate over 80% of forecast growth in electricity demand, while lowering consumer's energy bills. With additional measures to further reduce electricity demand and enhance reliability, Texas can completely eliminate its "load growth," resulting in a gradual decline in total electricity demand to more than 9% below current levels by 2021.