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During the twentieth century, the world lived through a golden era in public health: vaccines were discovered, diseases were cured, and the average life expectancy rose by many years. In recent decades, however, this stunning progress has declined dramatically. Although life expectancy remains high in developed nations, in many countries of the developing world it has actually fallen.

The march to better world health has been slowed by the emergence of new and devastating diseases such as AIDS, SARS and West Nile virus, by microbial resistance to many modern drugs and by a global travel network that can turn a local disease into an international outbreak in a matter of hours.

Recognizing the impact of both the slow down in medical advances and the speeding up of new and stronger diseases, the award-winning documentary team of WGBH's NOVA Science Unit and Vulcan Productions, Inc., has co-produced a groundbreaking multimedia project to address what makes us sick, what keeps us healthy and what it would take to give good health the upper hand. Anchored by a compelling six-hour PBS television series that premiered November 1-3, 2005 and a two-hour special presentation on April 12, 2006, Rx for Survival — A Global Health Challenge encompasses a wealth of companion elements from major media and educational partners, including TIME Magazine, NPR, Penguin Press, and Johns Hopkins University. Together these combine to make this project the most comprehensive global health media education project ever mounted.

Heightened awareness, however, is not the only goal of Rx for Survival. The ultimate objective of the project is to translate awareness into action. Because global health is such a large and complex issue, we are shining a spotlight on one area which is both critical and surprisingly easy to affect. Across the world, children from birth to age 5 need basic health interventions (e.g.,rehydration, vaccines, and vitamin A and micronutrients) to have even a chance to survive. Rx for Child Survival encourages each of us to get involved to ensure that these basic needs are delivered to children locally and globally by speaking out, volunteering time and energy, and donating to programs that are already making a difference.