Sandra Beckwith’s latest book, Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions (Kaplan Publishing, June 2006), is now available in traditional and online bookstores. It’s a comprehensive, step-by-step guide designed to help nonprofit organizations large and small discover and use the tools and techniques that will help transform them into high-profile media darlings.

Publicity for Nonprofits outlines successful media relations strategies tailored for nonprofit organizations. It includes examples of press releases, op-ed articles, pitch letters, public service announcements and other important outreach tools.