Waste Reduction

This survey, conducted by Jean Marie Krier, shows that Fair Trade sales in Europe have been growing at an average 20% per year since 2000. The annual net retail value of Fair Trade products sold in Europe now exceeds EUR 660 million. This is more than double the figure five years ago. Fair Trade has thus become one of the fastest growing markets in the world. Fair Trade products can now be found in 55,000 supermarkets all over Europe and the market share has become significant in some countries: 47% of all bananas, 28% of the flowers and 9% of the sugar sold in Switzerland are Fair Trade labelled. In the UK, a market with eight times the population of Switzerland, labelled products have achieved a 5% market share of tea, a 5.5% share of bananas and a 20% share of ground coffee. From modest beginnings in the 1950s, Fair Trade has expanded into a worldwide movement, benefiting more than five million producers and their families in developing countries. There are now over 2,800 Worldshops within Europe, stocking almost exclusively Fair Trade products imported by 200 Fair Trade organisations. This book was published by the FINE platform (FLO, IFAT, NEWS and EFTA).