The Social Pulpit: Barack Obama's Social Media Toolkit
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About [Edit]
An analysis of the how the Obama campaign used Social Media with some key media lessons including:
• Start early
• Build to scale
• Innovate where necessary; do everything else incrementally better
• Make it easy to find, forward and act
• Pick where you want to play
• Channel online enthusiasm into specific, targeted activities that further the campaign’s goals
• Integrate online advocacy into every element of the campaign


