Buying Better Tomorrow

How corporate America co-opted the environmental movement, one lightbulb at a time

I confess I’m one of those slightly neurotic types who has sublimated my anxiety into an eco-lifestyle. When I get up in the morning, my coffee’s organic; and when I get dressed, the cotton in my jeans and T-shirt is organic, too. It all seems very satisfying, somehow, riding my bike to the store to plunk down my hard-earned dollars for things that I know are environmentally correct. But when the day is done and the last compact fluorescent lightbulb has been switched off, a disturbing thought keeps me awake. Is this really it? I chide myself, We’ve double-glazed the planet’s atmosphere and I’m going to make things right by buying green gear?

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