Business as Unusual charts the story of Anita and The Body Shop, and now in this new second edition for the first time Roddick talks about her work beyond The Body Shop. Anita tackles a wide range of personal and political issues from self-esteem, to human rights abuses within the context of corporate behaviour. Roddick explains that you can make a profit and make a positive contribution to the community; you can trade on a global scale and you can stick your neck out with campaigns for human rights, whilst opening scores of shops a year. Anita and The Body Shop is one of the business success stories of the century and this book shows you how and why.

 Some endorsements from the First Edition of Business As Unusual:

• “Few entrepreneurs have tied their product to a social cause with better effect” – Business Week
• “This woman has changed business for ever” – Inc Magazine
• “Roddick’s success is proof that accountability does not have to mean sacrificing the profit margin. She writes with passion and fluency....inspirational!” - Time Out
• “There is no disputing Anita Roddick’s passion and she has now poured her heart out to help those who want to follow in her footsteps” – The Guardian