Natural Capitalism Interview
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I this wonderfully brilliant 5-minute video, Dr. Lovins talks about the reaction around the world to his seminal book ‘Natural Capitalism’, which he co-wrote with L. Hunter Lovins and Paul Hawken. Since it was first published in 2000, he has worked with a number of companies in helping them to develop “natural capitalist” strategies to do business as if nature and people were properly valued. His hope, he explains, is that successful case studies from within different industry sectors will encourage other companies to follow similar strategies. He finishes by commenting on how engineering is taught in schools and warns that it must change if we are to see a meaningful shift towards sustainable eco-design.

