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Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth
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Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better understand how to use Web 2.0 technologies. In easy-to-understand terms, this accessible book describes how readers can leverage new media (blogs, socialnetworking websites, photo- and video-sharing websites, mobile phones, wikis, online maps, and virtual worlds) to recruit, engage and mobilize young people.
Bringing together valuable guidance; big picture advice from recognized experts (Beth Kanter, Evan Wiiliams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Martin Kearns, Jason Fried, Mitch Kapor, Katrin Verclas) as well as real-life stories of success; the book provides the information you need on the most widely used technologies like Blogger, MySpace, YouTube, Facebook, Flickr, and Second Life. Chapter by chapter, the author walks you through How Organizations Are Using It, How It Works, How to Get Started, Strategic Considerations, and Challenges and Opportunities.
The book, and its up-to-date website (www.mobilizingyouth.org), are filled with handy resources, tips, best practices, and more.
ISBN-10: 0470227443 ISBN-13: 978-0470227442
Buy at Amazon
Comments (1 - 1 of 1)
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Flag comment for removal angusparker about 1 year ago
First rate book that explains basic tools and approaches of Web 2.0 for activist organizations. Well worth a read.
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