The Next Industrial Revolution: William McDonough, Michael Braungart and the Birth of the Sustainable Economy
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Areas of Focus [Edit]
Pollution Prevention and Reduction | Energy Security and Sustainability | Global Pollution | Sustainable Minerals Industry | Sustainable Building | Conservation and the Commons | Natural Resource Management | Sustainability and Technology | Ecological Economics | Life Cycle Assessment | Natural Capitalism | Pollution Remediation | Appropriate Technology | Biotechnology | Biomimicry | Sustainable Production | Waste Management | Industrial Ecology | Natural Resource Conservation | Sustainable Materials
About [Edit]
THE NEXT INDUSTRIAL REVOLUTION is a 55 minute film, produced
by Earthome Productions to communicate the work and vision of architect
William McDonough and chemist Dr. Michael Braungart, two leaders in
a growing movement to transform the relationship between commerce
and nature.
![[Image]](http://images.wiserearth.org/uploads/resource/3050f99ba7cbcac6b47c946e20c3c3cd/med_next.industrial.revolution.jpg)
McDonough and Braungart work with corporations with over half a trillion
dollars in annual sales, companies like Ford and Nike, to redesign
buildings, processes, and products to work according to nature's rules.
"When we follow nature's rules, growth is good," says Bill McDonough. "The question before us is not growth versus no growth, It is: what would good growth look like? And this is a question of intent, of design. What if we grow health instead of sickness, home ownership instead of indigence, education instead of ignorance?"
Using the stories of five projects that represent a revolutionary change in the direction of the human economy, THE NEXT INDUSTRIAL REVOLUTION inspires people to:
THE NEXT INDUSTRIAL REVOLUTION can be purchased in DVD or VHS video formats.
The film is a project of Earthome, a 501(c)(3) Maryland non-profit organization working to promote sustainability and environmental education.
http://www.bullfrogfilms.com/catalog/next.html
"This film is an inspirational look at a hopeful vision of the future. It does an excellent job of presenting both theory and real world examples of a design revolution that has the potential to re-make our world."
James Gustave Speth
Dean, Yale University School of Forestry and Environmental Studies
"Inspirational! This video is a must for all - consumers, educators, health professionals, business and government leaders... McDonough offers a practical vision and gives us hope for a future that is safe for our grandchildren."
Polly Walker, MD, MPH
Center for a Livable Future
Johns Hopkins Bloomberg School of Public Health
"THE NEXT INDUSTRIAL REVOLUTION is one of the most informative, brilliant and hopeful films about the transformation of industrial and economic activities...
It's a "must see"!"
Anthony Cortese, Sc.D.
President, Second Nature, Inc.
McDonough and Braungart work with corporations with over half a trillion
dollars in annual sales, companies like Ford and Nike, to redesign
buildings, processes, and products to work according to nature's rules.
"When we follow nature's rules, growth is good," says Bill McDonough. "The question before us is not growth versus no growth, It is: what would good growth look like? And this is a question of intent, of design. What if we grow health instead of sickness, home ownership instead of indigence, education instead of ignorance?"
Using the stories of five projects that represent a revolutionary change in the direction of the human economy, THE NEXT INDUSTRIAL REVOLUTION inspires people to:
- reconsider their current efforts for the environment,
- reinvent their businesses and institutions to work with nature,
- redefine themselves as consumers, producers, and citizens to promote a new sustainable relationship with the Earth.
THE NEXT INDUSTRIAL REVOLUTION can be purchased in DVD or VHS video formats.
The film is a project of Earthome, a 501(c)(3) Maryland non-profit organization working to promote sustainability and environmental education.
http://www.bullfrogfilms.com/catalog/next.html
"This film is an inspirational look at a hopeful vision of the future. It does an excellent job of presenting both theory and real world examples of a design revolution that has the potential to re-make our world."
James Gustave Speth
Dean, Yale University School of Forestry and Environmental Studies
"Inspirational! This video is a must for all - consumers, educators, health professionals, business and government leaders... McDonough offers a practical vision and gives us hope for a future that is safe for our grandchildren."
Polly Walker, MD, MPH
Center for a Livable Future
Johns Hopkins Bloomberg School of Public Health
"THE NEXT INDUSTRIAL REVOLUTION is one of the most informative, brilliant and hopeful films about the transformation of industrial and economic activities...
It's a "must see"!"
Anthony Cortese, Sc.D.
President, Second Nature, Inc.
