You Grow Girl was launched by Gayla Trail in February 2000 and has grown into a thriving online community that speaks to a new kind of gardener, seeking to redefine the modern world relationship to plants. This contemporary, laid-back approach to gardening places equal importance on environmentalism, style, affordibility, art, and humor.

Now in it's seventh year online, You Grow Girl has become a thriving community for like-minded gardeners and even self-confessed “black thumbs.” The project's aim has always been to promote exploration, excitement and a d.i.y approach to growing plants without the restrictions of traditional ideas about gardening. While we have never said "You must do things this way" organic growing and a motto of “Do no harm” has always been the platform to start from. I strongly believe that most people take the plants around them and the food they eat for granted, and that if they are encouraged to see the wonder of plants and the relative ease with which they can be grown, it will foster a respect for nature that will extend beyond their backyards.