Essays on the Future: Looking Ahead
By Cliff Feigenbaum

Welcome. In this special 15th Anniversary issue we are looking at the next fifteen years through the eyes of several visionary leaders who have shaped today's green investing and business world.

Their forecasts offer a greener future, to be sure. Be prepared to see a "green print" for a more sustainable world in which both challenge and opportunity abound. If fact, the next 15 years will be more critical then the last as we shift our attention from global war to global warming.

How will we evolve? Petroleum wars will end as people more fully realize the human and environmental costs associated with the finite commodity. The evolution will continue as the clean green energy revolution builds momentum. Issues of political justices and socio-economic justice will become even more closely tied. Higher environmental standards, clear market incentives and the laws of supply and demand will drive the culture of sustainable innovation.

Patriotism will be demonstrated not by SUV bumper stickers, but by responsible ecological behavior. As New York Times columnist Tom Friedman says, "Green is the new Red, White, and Blue." [ Special Note: Make sure and read Mr. Friedman's cover article on this topic from the April 15, 2007 New York Times - Sunday magazine. More information at http://www.nytimes.com .

But this rapidly approaching future for our country is also global. Internationally, corporate accountability will include Environmental, Social, and Governance (ESG) factors as corporate management come to the inescapable conclusion that any financial analysis that excludes these factors cannot safely predict a company's long-term profitability. According to several of our writers, the next 15 years will see the full integration of ESG into financial analysis and corporate decisions to reflect a triple bottom line.

As more individuals understand that their shopping and investing choices have impacts, they will want to make those impacts positive and sustainable. How will that happen? GreenMoney will continue to provide the answers.

In this issue: Amy Domini shows us how the "culture of capitalism" will be fundamentally transformed; Gary Hirshberg outlines a dynamic future from food to technology, examining the challenges and opportunities of climate change; our favorite futurist Hazel Henderson spells out future global trends and counter trends; Spencer Beebe keeps it green with an environmental discussion on the advantages of Bioregions; and Joe Keefe shows us the road from SRI to ESG and sustainable investing.

Here on greenmoney.com, you'll find additional articles by sustainability leaders, including Joan Bavaria of Trillium Asset Management, Barbara Krumsiek of Calvert, Woody Tasch of Investors Circle, Allan Savory of Holistic Management International, Jean Pogge of ShoreBank, author and vegetarian chef Deborah Madison, as well as many others.

In closing, a thank you to the incredible people and companies who help put every issue together for us: Ranch 7 Creative, Artcraft Printing, Walt's Mailing Service, and Publishers Creative Systems. We also send our thanks to the hundreds of writers and advertisers who have contributed to the success of the GreenMoney Journal. You are appreciated.
It has been a privilege to publish GreenMoney for 15 years. Now on to the next 15.

- Cliff Feigenbaum,Founder and Publisher,cliff@greenmoney.com

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