Created: Jul 17, 2007
Updated: Jul 17, 2007
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Better World Advertising

Resource Info   Edit

Type: Website, Blog or Other Internet Resource
Website: http://www.socialmarketing.com...
Author: various
Publisher: unknown
Date published: Tue, Jul 17, 2007
Keywords: social marketing, public health, public education
Country: United States
Scale of activity: Metropolitan

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About  [Edit]

Advertising resource specializing in social marketing campaigns. Has contributed to a number of nonprofit campaigns including, but not limited to human rights, AIDS education, and suicide prevention.

From the site:

We see a world where all people have access to information and unlimited support for maximizing health and well being. A world where everyone – individuals, organization, business, government – works together to end disease, suffering, hate, violence, and discrimination. A world where the power of marketing and communication is harnessed to bring us to a better place, a better world.

We maintain a fervent commitment to improving society and assisting individuals through social marketing. Our goal is to improve the quality of human life by designing and implementing strategies that achieve high levels of community education, self-efficacy and beneficial behavior change. We believe in the importance of the issues we choose to work on and in the strength of our client partnerships.

What we offer is – our skills, passion, experience, commitment, and creativity. We are people who value integrity over money and relationships over profits. We care about ideas and the power to help people through communication. We love what we do. We sleep very well.


Les, president & creative director

Les has been creating social marketing campaigns for over 22 years. Mr. Pappas received a BA from Clark University, and an MPA from the University of San Francisco. He has served on numerous boards and committees, including the San Francisco HIV Prevention Planning Council, Health Initiatives For Youth (HIFY), and was a founding member and chairperson of both TARC (now Tenderloin Health) and 18th Street Services (now merged with New Leaf). During his ten years creating educational campaigns at the San Francisco AIDS Foundation he was responsible for HIV prevention / education campaigns which were featured on CNN, in Time Magazine, and in numerous national and international media. Les established Better World Advertising in 1996 and serves as both president and creative director.

Locations and Contact

731 Market Street
Suite 220
San Francisco, CA 94103
p: 415.979.9775
f: 415.979.9335

2611 Frederick Douglass Blvd.
Lower Level Suite
New York, NY 10030
p: 212.234.1500
f: 212.234.1866

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