Our Approach

The Centre for Business Relationships, Accountability, Sustainability and Society exists to understand and promote the vital issues of sustainability, accountability and social responsibility, through research into key business relationships. The Centre will pursue a research agenda based on academic excellence, relevance to main user groups and accessibility in dissemination. In this way it will seek to contribute:

* Locally, through an active involvement in promoting greater levels of sustainability, accountability and social responsibility within regions, with an initial focus on the Welsh economy;
* Nationally, by acting as a national centre of excellence in the development of new theoretical perspectives and the pursuit of nationally relevant research; and
* Globally, by research aiming to develop sustainability, accountability and social responsibility within industries whose scope is global, and whose structure includes both Trans-national Corporations and small-to-medium sized enterprises.

Key Aims

Through its research work, partnerships with businesses and their stakeholders, and communications activities, BRASS aims to significantly contribute to:

* The development and dissemination of new knowledge and understanding about the significant changes occurring in the relationships among firms and their stakeholders, including their customers and suppliers, investors, communities, employees, government and a range of non-governmental organisations (NGOs);
* The creation of a better understanding of the social responsibility of business including corporate accountability, governance, and business ethics based on an integrative, systems perspective;
* The development and promotion of new tools, models and approaches to business strategy and decision making which will help practitioners, policy makers and researchers to better understand and manage the sustainability impacts and implications of business activity;
* The fostering of a more holistic and inter-disciplinary approach to the understanding to the interaction between businesses and their social and physical environment;
* The development of international research links to enable comparative international research, and the transfer of knowledge between companies, regions and countries;
* The development of the UK’s research capacity in relation to business, sustainability and social responsibility.