Mission Statement



PCI’s mission is to work creatively with the media and other organizations to motivate individuals and communities to make choices that influence population trends encouraging sustainable development and environmental protection.



PCI pursues this mission primarily through the research, development, and broadcast of locally produced radio and television serial dramas that reflect the culture of the host country and educate through the vehicle of popular entertainment. PCI also seeks to achieve its mission by encouraging news organizations to provide useful and timely information regarding population and development issues, and by enhancing communications among, and creating cooperative relationships with, other nongovernmental organizations.



PCI values respect for human dignity and rights, in particular women’s rights and empowerment; the promotion of education and health, including reproductive health and informed choice; sensitivity to national and local cultures; and the principles put forth in broadly accepted United Nations covenants and resolutions.



Programs

Currently PCI is active in the Andean highlands, India, Kenya, Mexico and the United States. PCI has worked in over twenty-five countries worldwide since 1985, and together with local partners has produced eighteen soap operas in fourteen countries.



In the U.S., PCI’s annual Entertainment Summits engage executives and creative personnel from the entertainment industry, international business, media and public health leaders in a dialogue on issues and programming with some of America’s foremost public health experts.