Nature Conservation and Restoration

WWF's ultimate goal is to stop and eventually reverse environmental degradation and to build a future where people live in harmony with nature.

WWF Mission Statement

Stop the degradation of the planet`s natural environment and to build a future in which humans live in harmony with nature, by:

• Conserving the world`s biological diversity
• Ensuring that the use of renewable natural resources is sustainable
• Promoting the reduction of pollution and wasteful consumption.

Established in 1961, WWF operates in more than 100 countries. We are currently funding just under 2,000 projects and employ almost 4,000 people around the world.

The challenge for WWF is that all environmental problems are important but one organization cannot tackle them all. Therefore we need to focus on critical places and issues, and forge partnerships to make a measurable difference to the state of the world.

To do this we have prioritized those areas around the world which represent lobally outstanding examples of biodiversity: we call these the "Global 200" ecoregions. In a selection of these, WWF is working with local communities, government agencies, partner NGOs, and key businesses to implement programmes to ensure the long-term security of these very special places.

This means we tackle the social, economic, and policy issues which are critical to sustainable livelihoods for people and the ecosystems upon which they depend.

We then take our work across the world and address a series of global programme targets which we have set for ourselves under different themes.

In this way we have a system for measuring our results so that we know whether and where we are making progress.

We still conduct cutting-edge campaigns on the hot issues of the day, realizing the importance communications play in reaching new stakeholders and swaying political opinion.

WWF is unique in its ability to partner with others and to broker concrete conservation solutions.With the continued trust and support from donors, members, local partners, governments,progressive businesses, and scientists, we will always find a way forward. We invite you to join us - for a living planet.