Pro-Natura's mission is closely aligned to the objectives of the United Nations conventions on biodiversity, climate change and combating desertification. Its efforts are focused on the social, economic and environmental problems facing rural communities in the Tropics. Twenty years of working with rural communities to these ends has allowed Pro-Natura to adapt innovative, poverty-reducing solutions towards the other sustainable development goals of environmental protection and restoration.

Pro-Natura offers viable economic alternatives to people struggling to make a living from these imperilled environments. This Pro-Natura synergy is achieved by linking the preservation and restoration of natural resources to the (re) establishment of participative local governance.