COMPANY PROFILE

Greenhome.com is one of the most comprehensive online resources for greening your home, event or business. Our company is on a mission to green the world, one person at a time. Before Green Home, there was no easy place for people to find environmentally friendly products all under one roof.

Since our beginning in 1998, we've grown to become one of the most trusted online suppliers of environmentally friendly products. The only green store to be nominated for a Webby Award, we pride ourselves on our unique Product Approval Policy, which we developed in partnership with Scientific Certification Systems of Oakland. There's also an article on our policy in Green Money Journal.

Our President, Lawrence Axil Comras, is a highly regarded authority on greening and environmental issues, and he has been a featured speaker at conferences and events both in the U.S. and internationally. When NBC's Today Show and Fox News decided to produce their very first segments on going green, they selected Axil to explain to Americans what they could do to green their lives. Some of Green Home's hottest products have been featured on the hit HGTV television show I Want That! with Axil hosting two of the segments. Indeed, Axil has appeared numerous times on national television programs to speak on the greening process (see more here).

Green Home has received endorsements from throughout the environmental community, including Environmental Defense and the Earth Charter. Many environmental organizations with reputations of strong integrity have chosen greenhome.com to be their co-branded store. Check out these links on our Affiliates and Partners page.

Now over a decade old, Green Home today continues on its mission to provide every household in America a single go-to source for eco-friendly products, information and advice.

OUR MISSION

Our mission is simple: green the home. Provide tools for the coming renaissance in healthy, simple living. Stop participation in the poisonous ruin of our bodies and our earth. Start in our own backyards.

The real power to make change lies with the consumer, more power than with any government institution, or any media outlet or corporation. By encouraging sustainable consumption, we are creating a market for green products. When we start to identify with this goal, empowerment happens.

While we support giving money to environmental causes, going to rallies in the park, even sitting up in a tree (especially!), the big change will come when companies realize it's in their interest to be more environmentally responsible.

A spokesman for a major corporate lobby recently called this type of consumer activism "blackmail" ¹ but voting with our dollars is a perfect example of capitalism in action--when people don't buy something, it doesn't get made.

Conversely, when people do want something, it does get made. The desire for green products is well-documented and growing. Whether based on personal health concerns or larger, altruistic concerns--or both--most people would buy green products if they were easily available, worked as well, and cost more or less the same.

And that is our mission: to satisfy these criteria so that we can sell these products and grow that market. We want to make people aware that sustainable alternatives exist for just about everything they use on a daily basis, and they're beautiful, and they're here. We want to be the voice for a collective shout that demands: show us the green!

Making a difference and saving the earth requires "walking the walk" in addition to "talking the talk." Our agenda is one of spirit, rather than politics. We are looking for a revolution in hearts and minds, in the very consciousness of the lives we live, where we live. It's a revolution that starts with greening the home.

COMPREHENSIVE CRITERIA

All Green Home products have qualities that promote environmental health or resource conservation. These qualities include but are not limited to reduced toxicity, reusability, energy efficiency, responsible packaging, recycled content, intelligent design, responsible manufacturing techniques, and reduction of personal environmental hazards. Green Home has developed a rigorous approval policy that allows us to qualify each product based upon these criteria as they apply to specific product categories.

We consider a number of environmental attributes and group them into three categories of criteria:

• Personal (relating to the product's health effect on the user)
• Environmental (relating to larger environmental impact and life cycle assessment)
• Social (relating to the company's policies and practices)

Personal health issues such as toxicity in use carry along with environmental and resource conservation the most weight in our product selection process.

www.greenhome.com