GreenBlue is a nonprofit institute that stimulates the creative redesign of industry by focusing the expertise of professional communities to create practical solutions, resources, and opportunities for implementing sustainability.


Mission
GreenBlue acts as a catalyst to transform the making of things... encouraging and enabling the widespread adoption and implementation of sustainable thinking and design.

We provide the theoretical, technical, and information tools required to transform industry into an economically profitable, ecologically regenerative, and socially empowering activity through intelligent design.


Vision
Ultimate victory will be a world in which solar power is our sole source of fuel, and all products are constructed from nutrients that replenish the earth [biological nutrients] or nutrients that can be infinitely recycled [technical nutrients].

We look forward to a day when products and services in all sectors and industries realize the potential of intelligent design to optimize social, economic, and environmental value for all.


Approach
GreenBlue uses design as a leverage point for effective action. Many of society's challenges are caused by poorly designed industrial systems ... systems that are providing alarming feedback at all scales, from toxic mothers' milk to holes in the ozone layer. GreenBlue asks: How can we design, prototype, and realize better products and systems? GreenBlue asks this question in specific contexts to reveal practical design and business opportunities.

GreenBlue achieves success through projects and partnerships. GreenBlue is recognized for its ability to convene stakeholders, establish ambitious objectives, and develop practical design tools and resources.