Rocky Mountain Institute is an entrepreneurial nonprofit organization that fosters the efficient and restorative use of resources to make the world secure, just, prosperous, and life-sustaining. We do this by inspiring business, civil society, and government to design integrative solutions that create true wealth.



Our staff shows businesses, communities, individuals, and governments how to create more wealth and employment, protect and enhance natural and human capital, increase profit and competitive advantage, and enjoy many other benefits—largely by doing what they do far more efficiently.



Rocky Mountain Institute [RMI], a 501[c][3] nonprofit organization, was established in 1982 by resource analysts L. Hunter Lovins and Amory B. Lovins. What began as a small group of colleagues focusing on energy policy has since grown into a broad-based institution with approximately forty full-time staff, an annual budget of nearly $6 million [over half of it earned through programmatic enterprise], and a global reach. RMI brings a unique perspective to resource issues, guided by the following core principles:





Advanced Resource Productivity

Systems Thinking

Positive Action

Market-Oriented Solutions

End-Use/Least-Cost Approach

Biological Insight

Corporate Transformation

The Pursuit of Interconnections

Natural Capitalism