Getting more of what matters

Every day, we require a little of the planet's resources to keep us going. How we use those resources can make a big difference in determining the health of the planet, the well-being of others, even our own happiness. Everything we do has an impact. The trick is to make that impact more positive.

The Center exists to create that positive impact. We work with individuals, institutions, communities, and businesses to conserve natural resources, counter the commercialization of our culture, and change the way goods are produced and consumed.

As for the "new" in New American Dream, we help people live the dream, but in a way that ensures a livable planet for current and future generations. Our message isn't about deprivation. It's about getting more of what really matters—more time, more nature, more fairness, and more fun.

Helping people live consciously, buy wisely, and make a difference.

At the Center for a New American Dream, we feel that

Living consciously means getting more of what really matters in life, being aware of what's going on around you, finding balance, and having a little fun while you're at it;

Buying wisely means becoming a positive force in the marketplace, using your purchasing power to support business practices that are safer for the environment and better for people;

Making a difference is all about making sure your citizen voices are heard, being active in your community and letting policymakers know where YOU stand.