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About [Edit]
The WiLDCOAST Mission
WiLDCOAST is an international conservation team, dedicated to the preservation of endangered species and threatened coastal wildlands of the Californias. Through community outreach, activism and media campaigns, we eliminate threats to imperiled beaches, bays, lagoons, and islands and develop reserves to protect them into the future.
WiLDCOAST has spent the last decade building partnerships and professional friendships with critically situated conservationists, fisherman, community activists, ranchers, and the families who inhabit these endangered places. These relationships are our strength and they inspire us in this long-term effort.
PROJECTS:
WiLDLAND PROJECTS
Over the next five years, through the establishment of WiLDCOAST Wildland Projects, we will preserve more than one million acres of the most enchanting and ecologically significant beaches, islands and bays in the world, including the last gray whale calving lagoons on the planet. WiLDCOAST Wildlands are places where bighorn sheep perch on rocky outcrops, overlooking aqua-blue coves filled with sea turtles. And they are home to bald eagles that soar high above newborn gray whales.
Our Reserve Program focuses on four ecologically significant sites on the Baja California peninsula and the U.S.-Mexico border that host high levels of biodiversity, endemism, and productivity: Laguna San Ignacio, Bahía Concepción, Bahía de los Angeles and the U.S.-Mexico Border Coast. Sea turtles, fish, aquatic birds, and marine mammals depend on these areas for feeding, nesting, and migrating, yet their existence is threatened by resort developers, multi-national mining companies, and poachers. WiLDCOAST is preserving these large and diverse sites by establishing national parks and nature reserves, supporting grassroots activist efforts and carrying out a high-impact strategic media campaign with our partners in local communities, other non-profit organizations, and interested individuals.
Recently, we reached a significant milestone by establishing Mexico’s largest private-sector reserve, which encompasses 155 square-miles of wilderness and 70 miles of scenic Sea of Cortez beaches in Bahía Concepción.
WiLDLIFE PROJECTS
As many as 35,000 green sea turtles are killed in the waters of Baja California each year to satisfy a black market demand for their meat and eggs. Although it has been illegal to harm or kill turtles in Mexico since 1990, and even though they are protected internationally, tens of thousands of turtles are still being killed and eaten openly in Mexico and southwestern United States. Sea turtle meat is a traditional dish, commonly served at political rallies, birthday parties, festivals, and religious holidays. Turtle eggs are mistakenly considered an aphrodisiac and are often stolen from their nests on southern Baja beaches for consumption.
WiLDCOAST’s ongoing “Don’t Eat the Sea Turtles” campaign uses billboards, postcards, media interviews, and local spokespeople to challenge the deep-rooted tradition of turtle consumption. Through eye-catching and far-reaching campaigns, we are creating a new ethic that allows turtles to be safe and free.
Baja California Coastkeeper™ Project
Through its Baja California Coastkeeper™ Program, WiLDCOAST is a member of the Waterkeeper® Alliance. The Baja California Coastkeeper™ program supports and builds the capacity of grassroots activists and organizations throughout the Baja California peninsula who protect their coastal resources from poachers, pollutes and corporate developers.
Recently, the program assisted in supporting legal challenges to marina development in Bahia de los Angeles and a proposed Chevron-Texaco Liquefied Natural Gas [LNG] terminal for the Coronado Islands off the coast of the Mexico-U.S. border.
WiLDCOAST is an international conservation team, dedicated to the preservation of endangered species and threatened coastal wildlands of the Californias. Through community outreach, activism and media campaigns, we eliminate threats to imperiled beaches, bays, lagoons, and islands and develop reserves to protect them into the future.
WiLDCOAST has spent the last decade building partnerships and professional friendships with critically situated conservationists, fisherman, community activists, ranchers, and the families who inhabit these endangered places. These relationships are our strength and they inspire us in this long-term effort.
PROJECTS:
WiLDLAND PROJECTS
Over the next five years, through the establishment of WiLDCOAST Wildland Projects, we will preserve more than one million acres of the most enchanting and ecologically significant beaches, islands and bays in the world, including the last gray whale calving lagoons on the planet. WiLDCOAST Wildlands are places where bighorn sheep perch on rocky outcrops, overlooking aqua-blue coves filled with sea turtles. And they are home to bald eagles that soar high above newborn gray whales.
Our Reserve Program focuses on four ecologically significant sites on the Baja California peninsula and the U.S.-Mexico border that host high levels of biodiversity, endemism, and productivity: Laguna San Ignacio, Bahía Concepción, Bahía de los Angeles and the U.S.-Mexico Border Coast. Sea turtles, fish, aquatic birds, and marine mammals depend on these areas for feeding, nesting, and migrating, yet their existence is threatened by resort developers, multi-national mining companies, and poachers. WiLDCOAST is preserving these large and diverse sites by establishing national parks and nature reserves, supporting grassroots activist efforts and carrying out a high-impact strategic media campaign with our partners in local communities, other non-profit organizations, and interested individuals.
Recently, we reached a significant milestone by establishing Mexico’s largest private-sector reserve, which encompasses 155 square-miles of wilderness and 70 miles of scenic Sea of Cortez beaches in Bahía Concepción.
WiLDLIFE PROJECTS
As many as 35,000 green sea turtles are killed in the waters of Baja California each year to satisfy a black market demand for their meat and eggs. Although it has been illegal to harm or kill turtles in Mexico since 1990, and even though they are protected internationally, tens of thousands of turtles are still being killed and eaten openly in Mexico and southwestern United States. Sea turtle meat is a traditional dish, commonly served at political rallies, birthday parties, festivals, and religious holidays. Turtle eggs are mistakenly considered an aphrodisiac and are often stolen from their nests on southern Baja beaches for consumption.
WiLDCOAST’s ongoing “Don’t Eat the Sea Turtles” campaign uses billboards, postcards, media interviews, and local spokespeople to challenge the deep-rooted tradition of turtle consumption. Through eye-catching and far-reaching campaigns, we are creating a new ethic that allows turtles to be safe and free.
Baja California Coastkeeper™ Project
Through its Baja California Coastkeeper™ Program, WiLDCOAST is a member of the Waterkeeper® Alliance. The Baja California Coastkeeper™ program supports and builds the capacity of grassroots activists and organizations throughout the Baja California peninsula who protect their coastal resources from poachers, pollutes and corporate developers.
Recently, the program assisted in supporting legal challenges to marina development in Bahia de los Angeles and a proposed Chevron-Texaco Liquefied Natural Gas [LNG] terminal for the Coronado Islands off the coast of the Mexico-U.S. border.

