Mission:

The Global Ecolabelling Network [GEN] is a non-profit association of third-party, environmental performance labelling organizations founded in 1994 to improve, promote, and develop the "ecolabelling" of products and services.



The mission of the GEN is to:

- serve its members, other ecolabelling programs, other stakeholders, and the public by improving, promoting and developing the ecolabelling of products, the credibility of ecolabelling programs worldwide, and the availability of information regarding ecolabelling standards from around the world;

- foster co-operation, information exchange and harmonization among its members, associates, and other ecolabelling programs with regard to ecolabelling;

- facilitate access to information regarding ecolabelling standards from around the world;

- participate in certain international organizations in order to promote ecolabelling generally; and

- encourage the demand for, and supply of, more environmentally responsible goods and services.



In support of this mission, GEN members:

- set criteria for and certify products and services with lower environmental burdens and impacts than comparable products/services with the same function;

- provide information, advice and technical assistance to organizations contemplating or developing programs;

- disseminate information to the public; and

- represent the interests of ecolabelling in various international meetings and events.