Sustainability is understanding that each of us has a role in making all of the above a reality, at work, at home and at play. The world is full of opportunities to look fabulous, live well and do good.



SSF is an international nonprofit organization that uses the combined power of popular culture and personal lifestyle choices to address the many pressing social and environmental challenges facing our world. From fashion, food and film to interior design, architecture, travel, music and more, SSF has designs on making sustainability the next big thing, as well as a timeless trend.



Our mission is to educate, support and inspire people from all walks of life so that they can make more sustainable personal lifestyle choices at work, at home and at play.



Our Strategy:

* provide useful and up-to-date information and resources to both design professionals and consumers so that they can more easily incorporate sustainability into their work and/or lives

* increase both the supply of and demand for sustainable products and services in the many and diverse style/design industries

* highlight the amount and breadth of sustainability already underway across the many and diverse style/design industries

* ensure continuous forward progress to counteract the perception of sustainability as ‘fits and starts’ [a green building here, a fashion designer using organic cotton there]

* promote cross-industry awareness and inspiration

* provide high profile lifestyle rolemodels for consumers