Biodiversity Project works to make people aware of the importance of
biodiversity and to build their commitment to saving it. Our task is
to engage and empower people to act by making the connection between
biodiversity and people's daily lives and basic values.
Biodiversity Project meets this challenge by developing
communications strategies that motivate people to protect
biodiversity.
Making
the Connection...
As humans, we all have a relationship with nature and we want a
healthy Earth that can sustain us now and in the future. But
most Americans' connections to nature have been overshadowed by the
complexity and demands of our busy lives. This disconnection
means we often fail to see how we're damaging our own life support
systems. We know that we share responsibility for protecting
the future of this planet, that is our home, but often we don't
know what to do, or we feel powerless to really make a difference.
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The Biodiversity
Project reaches out to Americans in ways that help them understand the
connections between nature and their daily lives. We link people
to actions they can take to make a difference. When people
make choices that are consistent with their concern about the natural
world and the future, they help to secure a better future for
themselves, their communities and the environment.
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We are the only organization in the
United States focused on building a long-term constituency for
biodiversity and the many issues that affect it. Using public
opinion and social science research, we strive to identify promising
new constituencies for biodiversity conservation and develop
strategies for reaching those audiences in meaningful ways. The
Biodiversity Project works in partnership with advocates, educators,
scientists, communications professionals and leaders of the faith
community. Our work helps Americans better understand their
individual connections to biodiversity while strengthening the
movement's capacity to reach the public on the issues that affect
biodiversity. |
What We Do
Our work is structured
within three main areas:
- Public Outreach Campaigns
- Reframing the Biodiversity Debate
- Raising the Profile of Biodiversity
