Biodiversity Project works to make people aware of the importance of biodiversity and to build their commitment to saving it. Our task is to engage and empower people to act by making the connection between biodiversity and people's daily lives and basic values.

Biodiversity Project meets this challenge by developing communications strategies that motivate people to protect biodiversity.

Making the Connection... As humans, we all have a relationship with nature and we want a healthy Earth that can sustain us now and in the future.  But most Americans' connections to nature have been overshadowed by the complexity and demands of our busy lives.  This disconnection means we often fail to see how we're damaging our own life support systems.  We know that we share responsibility for protecting the future of this planet, that is our home, but often we don't know what to do, or we feel powerless to really make a difference.

The Biodiversity Project reaches out to Americans in ways that help them understand the connections between nature and their daily lives.  We link people to actions they can take to make a difference.  When people make choices that are consistent with their concern about the natural world and the future, they help to secure a better future for themselves, their communities and the environment.

We are the only organization in the United States focused on building a long-term constituency for biodiversity and the many issues that affect it.  Using public opinion and social science research, we strive to identify promising new constituencies for biodiversity conservation and develop strategies for reaching those audiences in meaningful ways.  The Biodiversity Project works in partnership with advocates, educators, scientists, communications professionals and leaders of the faith community.  Our work helps Americans better understand their individual connections to biodiversity while strengthening the movement's capacity to reach the public on the issues that affect biodiversity.

What We Do

Our work is structured within three main areas:

• Public Outreach Campaigns
• Reframing the Biodiversity Debate
  
• Raising the Profile of Biodiversity