Known worldwide by its panda logo, World Wildlife Fund [WWF] leads international efforts to protect endangered species and their habitats. Now in its fifth decade, WWF works in more than 100 countries around the globe to conserve the diversity of life on earth. With nearly 1.2 million members in the U.S. and another 4 million worldwide, WWF is the world`s largest privately financed conservation organization.



WWF directs its conservation efforts toward three global goals: saving endangered species, protecting endangered habitats and addressing global threats such as toxic pollution, over-fishing and climate change. From working to save the giant panda and bringing back the Asian rhino to establishing and helping to manage parks and reserves worldwide, WWF has been a conservation leader for more than 40 years.



WWF Mission Statement

WWF`s mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge where we can, we work to preserve the diversity and abundance of life on Earth and the health of ecological systems by



* protecting natural areas and wild populations of plants and animals, including endangered species;

* promoting sustainable approaches to the use of renewable natural resources; and

* promoting more efficient use of resources and energy and the maximum reduction of pollution.



We are committed to reversing the degradation of our planet`s natural environment and to building a future in which human needs are met in harmony with nature. We recognize the critical relevance of human numbers, poverty, and consumption patterns to meeting these goals.