Project Crimson is a charitable conservation Trust that aims to protect New Zealand`s native Christmas trees - pohutukawa and rata. It is sponsored by Carter Holt Harvey in partnership with the Department of Conservation.



Since the Trust was formed in 1990, volunteers have successfully established hundreds of thousands of pohutukawa and rata trees.



Project Vision:

"To enable pohutukawa and rata to flourish again in their natural habitat as icons in the hearts and minds of all New Zealanders."



Strategies to Support the Vision:



to inspire community organisations to undertake their own regeneration and protection programmes for pohutukawa and rata in their own region



to develop partnerships with community organisations such as schools and maraes and Forest & Bird to be local advocates of Project Crimson`s work



to fund possum control projects to protect our national icon



to increase the knowledge of pohutukawa to a world class level through research and through community and school education programmes



to be the Metrosideros knowledge-bank



to carry out one major project each year that creates national and international interest in pohutukawa



to facilitate the planting of at least 30,000 trees each year in a widespread number of NZ locations



to be an internationally recognised conservation success story



to encourage domestic and international tourists to visit some of New Zealand`s most significant pohutukawa and rata sites/stands