Earth, Inc. is a non-profit that is for profit, but a new definition of what profit is.   Corporations have demonstrated their ability to operate on a global scale more effectively than any other existing institution. Globalization has proven that corporate institutions can effectively bridge the gaps between nations even when political differences persist. Earth, Inc. uses the corporate model to create a much-needed inclusive global institution that considers all people and future generations equally. Like any corporation, Earth, Inc.’s objective is to maximize profit for its shareholders, but profit for this global institution is defined as every human's wellbeing, established by sustainable use and enhancement of Natural, Social, Human, and Built capital.