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Earth, Inc. is a non-profit
that is for profit, but a new definition of what profit is. Corporations
have demonstrated their ability to operate on a global scale more
effectively than any other existing institution. Globalization has
proven that corporate institutions can effectively bridge the gaps
between nations even when political differences persist. Earth, Inc.
uses the corporate model to create a much-needed inclusive global
institution that considers all people and future generations equally.
Like any corporation, Earth, Inc.’s objective is to maximize profit for
its shareholders, but profit for this global institution is defined as
every human's wellbeing, established by sustainable use and enhancement
of Natural, Social, Human, and Built capital.

