Activefreemedia is a community of people and organizations that use money, media and technology to build a sustainable culture and economy of responsibility and freedom.



Vision



activefreemedia envisions a participatory media marketplace, in which networks of citizens/consumers collaboratively produce and fund events and media campaigns that inspire culture, policy, and the economy toward responsibility and freedom.



We envision web-based software that automates the media buying process and helps people align their economic choices with their values, creating a market for good quality, citizen produed, public service advertising and promotional materials that come along with it.



History



After completing a documentary photography project at Duke University in 1999, Colin Mutchler was inspired to make media that effectively blended the active spirit of social responsibility with the free expression of music and art. In the summer of 2000, activefreemedia began selling tshirts, offering web services, and building a vibrant community of people and organizations who shared a commitment to building a democratic and inspired media industry.