YogAmuse
Sustainable Being through Inspired Daily Practice
The intention and passion of YogAmuse is to co.create the sustainability movement, offering Yoga as an integral aspect of Permaculture Education, Concept, and Application.Through the exploration of the living laboratory that each one of us are, we gain access to the most personal, accesible and vital model of sustainable practice. The intention of YogAmus ...learn more
GROUP DETAILS
Created: Dec 06, 2007
Updated: Sep 20, 2009
Membership: Open
Semi-Private
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Outdoor advertising has become unavoidable. Traditional billboards and transit shelters have cleared the way for more pervasive methods such as wrapped vehicles, sides of buildings, electronic signs, kiosks, taxis, posters, sides of buses, and more. In urban areas commercial content is placed in our sight and into our consciousness every moment we are in public space. Over time, this domination of the surroundings has become the “natural” state. Through long-term commercial saturation, it has become implicitly understood by the public that advertising has the right to own, occupy and control every inch of available space. The steady normalization of invasive advertising dulls the public’s perception of their surroundings, re-enforcing a general attitude of powerlessness toward creativity and change, thus a cycle develops enabling advertisers to slowly and consistently increase the saturation of advertising with little or no public outcry.
The Anti-Advertising Agency co-opts the tools and structures used by the advertising and public relations industries. Our work calls into question the purpose and effects of advertising in public space. Through constructive parody and gentle humor our Agency’s campaigns will ask passers by to critically consider the role and strategies of today’s marketing media as well as alternatives for the public arena. Our work will de-normalize “out-of-home” advertising and increase awareness of the public’s power to contribute to a more democratically-based outdoor environment.
Our work may result in traditional advertising formats - signs, posters, postcards, and stickers - or more conventional artistic formats - performance, installation, artists books - or some combination of the two.
The Anti-Advertising Agency co-opts the tools and structures used by the advertising and public relations industries. Our work calls into question the purpose and effects of advertising in public space. Through constructive parody and gentle humor our Agency’s campaigns will ask passers by to critically consider the role and strategies of today’s marketing media as well as alternatives for the public arena. Our work will de-normalize “out-of-home” advertising and increase awareness of the public’s power to contribute to a more democratically-based outdoor environment.
Our work may result in traditional advertising formats - signs, posters, postcards, and stickers - or more conventional artistic formats - performance, installation, artists books - or some combination of the two.
My primary purpose for writing is my sincere interest and concern for what you organization's target audiences are saying, thinking, and feeling about the issues or your organization's focus. As a new green public relations practitioner hoping to pioneer a "new direction" for the profession, my key strategy is to become knowledgeable of the NGO's involved in sustainability, at whatever level they are involved, and learn the voices of their audiences.
I think we are in agreement that businesses can and often do move faster and more efficiently than government in implementing positive change. As a businessman, who is making a career of working on both sides of the aisle, I want to be able to bring the voices of your constituents and your audiences to the corporate board rooms of my clients, so that I can help them implement positive and relevant strategy, improve the quality of their products and practices, etc., as well as effectively address the concerns of your organization and be able to share with you the positions of those that you may even occasionally work in opposition with.
In a nutshell, I want to learn about you and your key audiences....your positions with regards to your organization's focus, your goals, what you would like to see in the future, etc. I would also like to add your organizations contact information, as well as an active link directly to your website from mine, to show the world our collaborative efforts, as well as direct some web traffic to your site. I want to develop a "key friendship" between my organization and yours. I am interested in receiving newsletters, joining your mailing lists, etc. so that I can stay on top of what you and your group is working on.
Please check out my website at www.davidrlear.com. I look forward to connecting with you and learning all about what you do.
Thank you very much.