Topic: WE "marketing"
Posts (1 - 20 of 29)
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Thank you for the suggestions Jaffra, those links will be reviewed to see if they're compatible with WE.
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I think if WE could work with some universities/ hybrid car manufacturers etc. -- get them to put up some scholarships/ free cars as major sponsorship for a national (maybe international as well) utube video/campaign competition developed by the collective Wiser Community/ NCI... in the spirit of carrotmob: http://www.wiserearth.org/resource/view/b1a87bd47f934ae7eab77c38abe100f8
Where the videos work to simultaneously leverage local/regional and global impact...
There could be regional/ state prizes in some sort of tiered formula where the national finalists get "voted on" by registered WE members here on this website....
That could be the ultimate way to put WE on the map... nothing like some free cars/ free college tuition to unleash the creative genius of a bunch of high-school/ college kids...
And maybe get some celebrities behind it to help negotiate with the universities/ colleges/ hybrid manufacturers etc.... use the facebook/myspace/utube networks to spread the word about the competition through national high-schools/ college communities...
All the video/campaigns -- even if they do not win -- will still have a positive impact -- it is just the coolest/ most creative ones that make it to the next level etc....
what do you think? |
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And have a massive collective wiserworld music-festival awards ceremony where the state finalists get to go to san fran ( pick a different national city each year, maybe network with the green for all campaign to actually have the annual wiservid awards festival take place in a city that has recently made great strides in developing a 'green for all'/ pathways out of poverty program... thus supporting that work by showcasing it on NATIONAL TELEVISION ) and their video/campaigns are shown on NATIONAL TELEVISION in an oscar-esque / sundance-esque extravaganza ...
I think it has potential -- wiservid= aka carrotmob gone global/ make it rain back into the sky... I bet carrotmob/ mtv/ all sorts would jump at the idea...
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waww .. very creative. there are ton of things can be done tagether!
Thats why WE shuold create the best strategy to share vision and co-create it ! Resently I've stumbeld on "integral spiral dynamic" and now I believe this is the best fra-work to create a strategy for WE Vision. It reflects my thoughts about designing the seed and the process pattern. In nut shell: strategy first.
I will start a conversation here http://www.global-mindshift.org/converse/conversation_details.asp?convInstID=286
with the title: Date (duration): 5/20/2008 to 6/2/2008 (2 weeks)
I still believe WE is the best platfrom to host this project. |
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Just think: the annual wiservid celebration/ awards festival would be the ultimate way to 'carrotmob' - increase revenues - of a city that has implemented -- or is in the process of implementing , a green for all program... |
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i will check those links out... i posted that last one without seeing your post... peace
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I think we should shoot for a 2009 June wiservid competition final to be televised on national t.v. (mtv should cover the competition final for free thus endorsing creative/music-based work/ culture change direction), and to take place in Oakland, CA (thus highlighting the Oakland Green Job Corps) --
We could collaborate with Carrotmob to develop a blueprint (their campaign vid already does this), and network here, and through the long list of events/ conferences on this site to spread the word about the upcoming competition.
prospective sponsors; -hyrbid cars, etc. -tuition aid from major college/universities for top wiservid campaigns (profound local/ global impact) implemented by groups of High School Juniors... -vitamin water; reverse osmosis; use as marketing metaphor |
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and ... http://www.wiserearth.org/resource/view/f26957ac7fb68d3e5f5e54b60bd37376
"MTV is aiming to attract socially conscious youngsters with Think.MTV.com, a site that combines the celebrity culture MTV has long focused on with social networking tools aimed at helping teens learn about and take part in local, national and global causes. MTV has dubbed the network "The Think Community." "
Colloborate with the Clinton Global Initiative and all these other groups/ organizations/ individuals to make this wiservid competition a reality...
(and I could use a 5 figure salary + benefits... ) |
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tuition aid tiered by placing corresponding amount (1st 50,000.00 (for the group) etc.) to be used at university/ college of your choice (money goes direct to university; eliminates irresponsible spending etc.) -- perhaps some full scholarship for the genius behind the best wiservid/ campaign etc....
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and i was just kidding about the salary thing - peace
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I would be interested to hear about how NCI feels about working with groups
Clinton Global Initiative http://www.wiserearth.org/organization/view/dcab643a66a5f24c2b767adedd6c1f4e
Green For All http://www.wiserearth.org/organization/view/a836f23c2222b89b8220846a88cbee38
Carrotmob http://www.wiserearth.org/organization/view/a8a6b528f68a8189063a9d1e24e0adc0
ThinkMTV http://www.technewsworld.com/story/59459.html?welcome=1210364822 http://www.wiserearth.org/resource/view/cbb64a9441f9a23834a488b4315dde94
To immediately begin to -aggressively/ intelligently pursue sponsorships for the competition
-lay the groundwork/ delegate responsibilites for organizing the final wiservid celebration to take place in Oakland in June...
-develop and publish firm judging criteria/ format for the top wiservid/campaigns
I think judging could be a combination of 'user votes' from wiserearth members, and a decision from a group panel of NCI staff, Green For All Staff, Think MTV Staff, The Carrotmob Dude, Bono, Bill Clinton, maybe JTHESSERT (just kidding)
I seriously think this idea has huge potential to leverage some serious change..... and I believe collaborating with the above network of groups can make the vision achievable...
peace |
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And we will get Barack Obama to deliver one of his brilliant speeches at the Oakland Finals... than in 2010 we will expand the vision by collaborating with http://www.wiserearth.org/group/cpi to operate the competition on the international level and include GRANTS as prizes...
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and get some top hip hop artists to perform at the Oakland Judging Finals in conjunction with Barack Obama's speech...
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-and maybe get bill gates/ michael dell/ red campaign to jump on board and offer up free laptops (or something) as regional/ state prizes for the 50 state finalists or something...
-or to offer up specific incentives to the wiservid/ campaign that most profoundly succeeds at addressing their local/ regional issues in the U.S., while also simultaneously honoring the international AIDS/Africa issue; honoring the work of the RED campaign etc.... |
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And we will fly jafra in to Oakland to be on the judging panel as well, and he could maybe comment / speculate about a potential figurative application of this kind of work on the international scale, our specific interest being in applications to conflicted areas like middle east/ africa....
and we get some established hip hop rockstar on the panel to judge the artistic / quality of lyrics element of the wiservid/ campaigns as well, and maybe bill gates as well...
ANY THOUGHTS? I think if just one CA- based NCI person with some skills/ experience would be willing to help constructively/ appropriately channel/ filter by energy / vision for this wiservid project and help me communicate in the proper manner with the mentioned organizations ....
And together we get one influential individual from each org totally sold on being part making the wiservid project/ competition a reality for 2009... and sell the idea to their organizations... and we bring them all to wiserearth with a wiservid group... than we spend the next month or two working together to do (to reiterate) :
1. aggressively/ intelligently pursue sponsorships for the competition
2. lay the groundwork/ delegate responsibilites for organizing the final wiservid celebration to take place in Oakland in June...
3. develop and publish firm judging criteria/ format for the top wiservid/campaigns
I think NCI really has a responsibility to the greater wiser community to take a leadership role on this awesome project... and honor the values and core ideology that is behind the global wiserearth movement.
I don't think their will be much overhead for NCI specifically, I would believe that the other mentioned organizations / sponsorships we recruit etc. would bear the brunt of the economical/ logistical burden.
And I believe all those organizations -- if the vision / project was presented to them in the right way -- would be ecstatic / more than willing to participate... (this goes for prospective sponsor companies as well)
And I think by focusing on target groups of High -School Juniors / College kids / Young people in general ... we would really be taking a right step in educating the mainstream of the next generation in the areas of wiserbusiness / responsibleinvesting etc. (other cooperative NCI projects beyond wiserearth).... really build bridges and open doors in millions of positive ways...
I wouldn't want a lot of money for myself or the others in the group but I think some sort of base token compensation / budget to be equally distributed amongst all involved in the project would be appropriate (I work as a wildland firefighter in the summer)... even if this was the very last thing we lined up. And any other orgs that wanted to participate would be more than welcome!
I think the idea is GREAT! What does everyone else think? Criticism is welcome?!?
peace
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one of the judging criteria could be;
preserves and regenerates localized (traditional/ indigneous etc.) culture through the artistic element of the wiservid/ campaign... |
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From JOHN COATE in the Governance Overview Disscussion: "Judged from where we start, harnessing the dumb power of the hive mind will always take us much further than we can dream. Judged from where we hope to end up, the hive mind is not enough; we need an additional top-down push. ... Given enough time, dumb things can be smarter than we think. "
I believe those qoutes are applicable to our present moment, poised as we are to initiate a journey of mutual discovery with the potential ! wiservid ! competition project...
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And what better Branding for NCI/ wiserearth than association with the mentioned org/ individuals in a join- effort to execute/ implement the first annual brilliant/ meaningful wiservid competition/ initiative...? all businesses/ non-profits/ individuals involved will get great exposure on National Television... all parties will serve themselves while serving others; that includes each and every wiservid campaign...!
I think the idea is a winner... though I think in the words of JOHN COATE we need an additional top-down push... I am interested to hear thoughts/ feedback/ criticism??
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1. WE shuold take part on
http://www.pdc2008.org/
submission paper date is over, but an academic group still can work on contacting PDC.
Is it possible to send a massage to all WE Governance member to check possibilities?
http://www.open-knowledge-society.org
2. Set a multilingual letter to call the community to join WE