The issue  I hear the most is that people want to go green/sustainable but they are overwhelmed with choices and information. They get frustrated and don't take the action they had once set out to do.  One google search on the word "green building" will send even my head spinning and that is only one of thousands of topics under the heading of "sustainabile".  My question is how do we harness the information-rich web to help the average person walk through the thought process of sustainability (environmental, social, economic impacts) and help them take action. Given that sustainability works best at a local basis, how can we help local communities get the information they need? So in essenece, how do we create simple, action-based information that caters to the local environment, culture, and economics?